DOHA Airways. We decided to create a sub brand for Qatar Airways but this was a premium version for Qatar. We wanted to showcase the professional and peaceful environment we would have on the planes within the logo.
We kept to the same idea of having the oryx (antelope) as it is the national animal of many places including Qatar. So changing it to another animal of some sort would not fit right with the company.
When designing Doha Airways, we carried out a research for Qatar Airlines . We looked into their history and it's design. From the research we gathered information on previous colours they used on an older logo they had created.
Doha Airways is a premium and classy airline based in Doha, the capital of Qatar. When designing mockups for the brand we needed to think about a professional and pleasant environment that it would have. The use of dark grey for a base background made the logo look much more elegant in either the main yellow colour and white copy of the logo.