When creating this brand we focused a lot on the target audience, the people who would relate to the content and would understand what the brand is about. It had to stand out and to achieve this we created a bold look where it would catch the viewers attention immediately and be easy to remember. We experimented with various colour combinations and decided to stick with a design that not only stand out as a whole but also being used in other content where we would highlight important sections. We decided on sticking with black, white and a strong magenta. It was bold, bright, and stood out. Something to fit both the female and male audience. Aisha wanted a logo that represents intelligence for her brand but also a brain element within the logo. As you can imagine there are a lot of brain logos out there, this was a challenge because not only did this icon has to be stand out but look completely different. After doing a lot of research and using our creative talents we were able to come up with this icon. This icon held a futuristic and intelligent look that we wanted. The best part, it fit perfectly with the typeface logo when we decide to combine the two. We really enjoyed working with Aisha and we look forward to working with her more in the future.
Here is what she had to say about us...
"Working with Zak and Mitak has been an absolute pleasure. Not only are they both extremely talented but they were very professional and easy to work with. They were able to articulate my vision for my brand exactly how I imagined it and I am very happy with the outcome. If you are looking for branding for your latest project I would highly recommend Dijcom. I am looking forward to working with them for my next project!" - Aisha Akram