When designing this brand we focused on the target audience, the people who would relate to the content and would understand what the brand is about. It had to stand out and to achieve this we created a bold look that would catch the viewers attention immediately and be easily remembered.
Aisha wanted a logo that represents intelligence and resonate with all genders. We experimented with various colour combinations and chose these final colours which stood out as they were bold and bright: Pink, Faux-Sandstorm, White and Black. As the bright pink and yellow colours stand out they can be used to highlight important information on future designs for the brand.
The challenges we faced
As you can imagine there are a lot of logos depicting a brain so this posed a challenge to us. Not only did the logo have to stand out but it also had to look completely different. After doing a lot of research and with the help of our creative juices we were able to come up with this final logo. This icon held a futuristic and intelligent look that we wanted. The best part is it fits perfectly with the typeface when we decide to combine the two. We really enjoyed working with Aisha and we look forward to working with her more in the future.
"Working with Zak and Mitak has been an absolute pleasure. Not only are they both extremely talented but they were very professional and easy to work with. They were able to articulate my vision for my brand exactly how I imagined it and I am very happy with the outcome. If you are looking for branding for your latest project I would highly recommend Dijcom. I am looking forward to working with them for my next project!"
Aisha | Founder