CP Accountants & Finances
🟣 CP Account & Advisors Logo Design 🟣 [Not a real brand]
We wanted this to look professional and simple at the same time. The use of colours is not too dark or too bright, just right. I believe that no matter what business you have you need branding and design. Building that healthy reputation is key. When designing this brand we had to keep in mind the qualities and the target audience. I wanted to try something different for this brand, something you will not see in an accountant and finance business normally. I wanted to include that creative element to the brand but at the same time keeping it very professional looking and clean. Hence the bright purple colour that flows through the black and white. The purple screaming, look at me and the black helping you ease your eyes to take in the information. The use of colour fits well with what the brand is about.
With this brand, we did a lot of research on accounting firms, understanding the industry a bit more before starting any work. We then defined the target audience, the characteristics and creating user personas to help with the direction of the design process. All designs must be simple and professional to fit the brand, including the logo.
[the following business is not genuine and is intended and for the purpose of showcasing our branding and graphic design skillset]