The journey to making this brand was through real life experiences. People tend to feel that what ever goal they seek they need to “fight” for it. It is a term often used by most, when aiming for what you believe in. Fighting Fit aligned perfectly with this brand as it is a guide to help with your diet and with working out. Many people give up on their goals through laziness and also lack of knowledge. Giving them the plain and simple answer is what everyone wants. A digital guide to a healthier lifestyle. We wanted this brand to be easy and simple for the people to understand. A personal health instructor. Especially when the world is in lockdown due to the Covid-19. We felt that this would be perfect to keep people in shape.
Fighting Fit logo sketch
An apple.... so simple to the fact it is always the first thought to a person head when thinking of a healthy lifestyle. Your daily five fruits and vegetables. I took a look with other items of food but felt the leaves of the apple just made the fruit much easier to notice, which i added into the design.
Logo colour scheme
Step 1 - Choosing the theme of the brand. The first thought was basing the colours around an apple which we use red and green however it looked to simple and less professional. We planned on only using 2 colours and no more then three if needed as the excessive use of colour can cause confusion. - Step 2 - Typography: the text we were looking for had to be suitable for large and small displays. Having a type that was comfortable on phone-screens and billboards was needed and had to fit the simple and unique shape the letters originally have. - Step 3 - Futura: Futura is known for it’s near-perfect circles, squares and triangles as it is based on geometric shapes. Due to its unique geometric shape, large displays, corporate designs, books and logos have used this font frequently. The font is considered by many as an ideal one for small text. - Step 4 - Finalised: After decided the font type, we finalised the font colour with the green as the blue felt too much with the logos icon and green just balanced it out. Too much of one colour would create a blind spot for unique areas of a design which loses its value for a design.
logo sketch 2
We then thought of how we could implement the name to the logo and we immediately notice the double ‘F’ in the name. The letter ‘F’ starts off wide at the top and lessens it way down to the bottom, just like an apple. The design and shape of the letter ‘F’ was perfect enough for us to alter the letter into an apple.
Fighting Fit Final Logo
Finished Logo for Fighting Fit.
Fighting Fit App design
The App will help people keep track of their day to day activities, with sleep, food, water & exercise. We wanted the app to be straightforward and simple. Show the vital information we need to understand what we can do improve our health. We wanted the user interface to feel & look friendly. Your personal health instructor in your pockets. - We really worked on the branding to represent the brand well through the use of colours, the fonts & the UI/UX designs to make the journey for the brand’s target audience helpful.
Fighting Fit bottle design
How the logo will look on products.
Fighting Fit Drinking bottle
How the logo will look on products and when someone is using it.
Fighting Fit sports-bra-woman
How the logo will look on sports wear to get you in the mood to workout. This is a great representation of the brand. You are not just seeing the brand but wearing it as well.
We are currently working with Process 365 and helping them build a lasting, powerful brand. We are working with them on brand development, branding and graphic design. This is the logo we deisgned for them.
Process 365 duffle bag
The mock up design to the Process 365 brand.
Process 365 mockup design
Mockup design of a football player wearing the Process 365 logo and how it will look on t-shirts.
Process 365 mockup design
Process 365 mockup design
We thought about if starbucks could have a sub brand what could it be? So we came up with "CONNECT". A place where business professionals can meet and book meetings while enjoying an amazing coffee, breakfast and lunch. Perfect place to network and hold team meetings.
Logo colour scheme
The colour for this brand was originally green, however we understood that keeping it similar to the parent brand, would lose the visibility we were seeking for ‘Connect’.
Connect Logo colours
Teal was our second pick as the theme but it still felt too similar to @starbucks . After trying multiple colours, we decided to stick with the sort of maroon tone where it kept to its own area and fit perfectly with a coffee brand.
Final Connect Logo
This is the final Logo design.
Mobile app mockup
An app was our main design as we believe it would very convenient for individuals to get on their phones and book a table with a few steps.
Connect mobile app
Easy and simple app to help you book meetings easily. The user interface and the user experiance was determined on how quick and easy can someone make a booking and sign up.
Connect Coffee cup
The plastic coffee cup shows how it would look and feel when customers choose to get a takeaway or prefer this then the normal coffee mugs.
Connect Pen mockup
The pen felt suitable as people would funnily always borrow pens and never seem to being it back. So what better way of a advertisement would it be by having you take our pen and always remembering us when you use it.
Our primary font type is ‘Santana-Black’ just like Starbucks but we including an additional secondary font type which is ‘Futura’. Because of its remarkable geometric shape, enormous displays, corporate plans, books, and logos have utilised this font style frequently. The font style is perfect for small content.
Doha Airways Stylescape
Doha Airays is a premium and classy airline based in Doha, the capital of Qatar. We decided to create a sub brand for Qatar Airways but this was a premium version for Qatar.
We kept this very simple and sticking to the main brand colour, gold & royal yellow.
Doha business card
Business card designs for professionals travelling on the flight to take home. A way to promote the brand with direct interaction with the customers.
Doha Airplane Seats
The look of the seats inside the aircraft. We wanted our customers to feel that premium and highend service.
The destination banner or guide was made very clear and kept our brand colours to showcase the guide or notice board. With the use of the yellow on all the important information such as the location name, arrow, and logo, it makes it much easier viewing it from a distance.
The advertisment banner was to showcase the target audience, we may be expensive and very classy, however it does not mean it isnt for you normal working class people. This airline is suitable for small groups of people and individuals. We want people to feel comfortable and know that they are the main priority by having tailored seating, lighting, and privacy.
Doha airways typography
Vonique 92: The typography was in relation to the brand identity where we wanted to showcase the premium and sleek look to it. Doha Airways is a higher budget airline compared to Qatar Airways for people to take on flights preferably alone. We want people to feel they are treated well and not forgetten whilst on the plane.
Doha logo colour schemes
We looked into there history and it's deisgn. From the research we gathered information on previous colours they used on an older logo they had created. - We decided to proceed with the soft orange and keep it alone becuase the current Qatar logo kept only the maroon tone and left out the rest. As a sub brand we felt it would be a good idea to get back some of the colours.
Doha airways logo
The final logo.
Having smooth curves and then sharpening towards the end gave the effect of smooth brush stokes. This was the best idea to setting off the elegant feel to the brand.
Doha Icon Linework
We kept to the same idea of having the oryx (antelope) as it is the national animal of many places including Qatar. So changing it to another animal of some sort would not fit right with the company.